Last week, one of our directors David Granger was on the panel at the ‘From Data to Decisions: Building and Measuring Marketing Effectiveness’ event, hosted by POD Studios and Latchmill. The event brought together marketers and data specialists to explore key insights into leveraging data for better marketing outcomes.

The panel discussion centered around several critical topics including:

• How brands can use first-party data to inform audience and creative strategy
• Key steps to building a robust measurement framework
• How to measure the true impact of your campaigns throughout the funnel
• ensuring the right message reaches the right people
• Using audience data effectively to drive channel prioritisation decisions
• Demystifying the challenges of reputation measurement in PR

It was an interesting session held at The Pilgrim Hotel and Bar in London. A big thank you to Clàudia Baldellou Vila and Yee Phillips from POD Studios and Gav Williams and Andy Morris for the invitation.

If you’d like us to take your company through the importance of data in content marketing, please email david@arcandfoundry.com