Sort Your Life (including your Content Marketing)

Ever busier lives, even busier business… things are getting more and more complex. Arc & Foundry were invited to an event hosted by the tech innovators MedialakeAI last month – who are on hand to help with both.

Their ‘Sort Your Life’ last month brought together organizational guru Dilly Carter from BBC television’s Sort Your Life Out, Joseph Baker from TikTok and the Medialake CEO Richard Wilson to explain how.

Richard started things off at the breakfast gathering in Soho, London by highlighting the importance of organizing your content data platform. And how Medialake can assist companies of every size and scale assess, monitor and track their portfolio of content assets.

MedialakeAI syncs across all the existing tools teams already know and uses AI to make every asset in a global network searchable, findable and useful with unprecedented access to data and insights.

It helps teams find and manage assets across hundreds of channels in seconds, spot duplications, enhance legal copyright checks and so much more. It’s a window on your entire content world.


Second up was Joseph Baker from the UK/EMEA Brand Partnerships team at TikTok. He outlined what’s next for short-form content including a look at Symphony – a suite of generative AI solutions which give brands and businesses the tools to effortlessly produce effective content for TikTok.

And finally Dilly Carter spoke to Medialake advisory board member Deborah Womack. They discussed Dilly’s upbringing and drive to become organised and the importance of decluttering your life and living clutter-free.

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