What We Do
We come from the automotive and sports worlds but work with a broad range of clients from many sectors.
We create inspiring content to engage our client’s customers online and in real life across multiple channels.
By understanding your needs, integrating with existing teams and producing great content, we can boost your presence and reputation across websites, social media and PR.
It’s about ensuring you get the maximum from your investment.
Content
Marketing
- Content strategy and planning
- Storytelling tactics
- Measuring success
Social
Media
- Creating campaigns
- Managing always-on content
- Community management
Content
Production
- Video
- Text and Copy
- Social Media
- Photography
PR
- Planning and Managing Campaigns, Press Relationships
- Organising and Managing Events
We Have Worked With:
JPSS
New Client: Torquay United FC
Building and Measuring Marketing Effectiveness
Tech and creative in harmony – getting the right content to the right audience
Sort Your Life (including your Content Marketing)
Brand v Content: How to Ensure Peace Breaks Out
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- 2
The Arc & Foundry Story
We draw on our combined, hard-won marketing skillset, gained over three decades by our directors, and a supporting cast of some of the finest creative minds in the automotive, lifestyle and sport sectors.
Why “Arc & Foundry”?
All great stories have an Arc – the path a narrative follows.
It’s a clear beginning, middle, and end. For us, that arc become planning, production and performance measurement.
And Foundry because we’re forging amazing content, creating great stories which have a lasting impact for your brand.
It’s the blend of creative editorial and data insights which ensures we capture the attention and the minds of your clients and customers.
The Directors
The Arc & Foundry team has created marketing campaigns for the biggest brands in motoring, lifestyle and sport around the world.
We have been at the forefront of the content evolution from traditional media through to the social media and the AI revolutions.
We help brands tell stories which will resonate and be remembered using online and traditional media.
As a result, major brands, world champions, teams, athletes, artists and sponsors have achieved the maximum from their marketing.
David
- 20 years’ experience in digital and social content strategies at national and global scale.
- Eight seasons with Red Bull’s two Formula One teams launching all social channels and creating world-class digital content.
- Global editor-in-chief at Red Bull Media House HQ in Austria.
- Led teams creating award-winning video, text, photography and social media
- Columnist for iSportconnect, judge for International Content Marketing Awards, Panelist and speaker on content, tech and AI.
- Worked with GoPro, Cinch, Betfred, the English Cricket Board, the FIA and one minor member of the Wu Tang Clan.
Marc
- One of the world’s leading motorsport journalists and marketeers for more than two decades.
- Youngest (and longest-serving) editor of the world’s largest motorcycle publication MotorCycle News.
- Head of content at Bennetts, one of the UK’s largest insurance companies, launching Bike Social, and headed up PR, social media, content and events.
- Marc launched Potski Media In 2016 with Paul, the fastest-growing content marketing, PR and events agency in motorcycling.
- Marc has lead PR and social media for Yamaha Motor UK, and PR and events for Ducati UK, among others.
Paul
- Over 20 years, has seen major success and growth as founder of ten start-ups.
- These include Principal Bike Insurance, The Bike Insurer, Motorcycle Spare Parts and Vehicle Replacement Group.
- One of the directors who launched Potski Media, guiding it to work long-term with clients such as Silverstone circuit, Yamaha, Ducati, Honda and the Ardonagh Group - one of the world’s leading independent brokers.
Let's get started.
Come and see us at our offices in Cambridgeshire.
If you want to know more about who we are, what we do or how we can support you, drop an email to hello@arcandfoundry.com